The AI-Powered CLG Flywheel
How to wire adoption, retention, expansion, and advocacy into one compounding system.
KLKevin Lau
Read the archive →The Customer Continuum · Newsletter
Most B2B teams are ignoring their #1 growth engine: their customers.
Practical playbooks on customer-led growth, advocacy, and lifecycle programs — for marketing, CS, and growth teams who want post-sale to drive the next dollar of revenue.
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- 15K+LinkedIn followers
- CAPAward winner, 2025
- Fearless 50Influitive, 2023
What you'll get
Make customer marketing indispensable
Frameworks to move from "nice to have" to a measurable revenue line item.
What's next in customer marketing
Predictions, teardowns, and benchmarks from inside the world's best CLG programs.
About
Written by Kevin Kenneth Lau
Customer marketing and advocacy leader at Freshworks. 15+ years building post-sale growth engines at companies most teams want to copy. The Customer Continuum is where I unpack what actually works.